sales-strategy

2025/11/30

A New Format for Wine: Bag-in-Box

Bag-in-Box (BIB) packaging has gained notable traction in recent years, particularly because it suits household consumption and large-volume use. A BIB consists of a flexible pouch containing wine housed within a cardboard outer box. Most packages hold at …

sales-strategy

2025/11/25

Soil and Soil Names: How Information Shapes the Expected Taste of Wine

When examining labels on German wine bottles, one notices a distinctive feature. These wines often display information rarely found on bottles from other countries: terms such as Buntsandstein, Löß, Muschelkalk, and Schiefer. Do you know what these refer …

sales-strategy

2025/10/30

Wine Labels Create the Taste Experience

When you decide to buy wine and head to the wine section, you’ll find countless labels lined up before you. If you’ve already decided which bottle to buy, that’s one thing, but if not, how do you make your choice? Country, region, vineyard, grape variety, …

sales-strategy

2025/9/26

Natural Wine from the Consumer’s Perspective

Research Background and Methodology The German specialized magazine der deutsche weinbau published an article about a highly intriguing study titled “Bewusst Geniessen” (Conscious Enjoyment). This research was conducted in Austria and focused on the reaso …

sales-strategy

2025/9/5

Alcohol-Free Wine: A New Strategy for Wineries

When we think of recent trends in the wine industry, natural wines and orange wines come to mind. However, in reality, non-alcoholic wines are receiving even more intense attention than these wine categories. Non-alcoholic beverages without alcohol are ex …

sales-strategy

2025/8/30

The Significance of Magnum Bottles

Are you familiar with magnum bottles? Wine bottles come in various types, primarily distinguished by their capacity. A “magnum bottle” is one such classification based on this “capacity” criterion. A magnum bottle refers to a bottle that holds twice the v …